Steve Jobs, the cofounder of Apple, is one individual who had the greatest impact on the lives of generations of people around the world. He gave innovation a new meaning. He reinvented the mobile phone with the iPhone. He changed the way people listen to music with an iPod and iPad made your day to day work easier and even interesting. He left a great mark on the luxury industry. He has inspired a whole generation in terms of innovation, presentation, design and the whole retail experience. iPhone and iPad applications have proved useful platforms to engage consumers.
Al Ries, chairman of marketing consultancy Ries & Ries believes that Steve Jobs succeeded by being different. In the markets today it is not enough to be better. You can build a strong brand only by being different. Michael Becker, managing director for North America, Mobile Marketing Association pointed out that Steve Jobs could imagine devices that became an extension of the user’s needs, desires and aspirations. Pam Danziger, president of Unity Marketing believes that Steve Jobs will be remembered for making Apple the luxury brand for techies and for shaking up the conventional wisdom of the industry.
Steve Jobs was basically a technical person but his sense of design and style were remarkable. He was not making a better product but delivering the ultimate experience to his customer. His vision and contributions enhanced the lives of luxury consumers. His products and work were game changing. He had the uncanny ability to provide customers with what they want, before they even knew they wanted it. He believed in creating products that enhanced life experiences. His legacy will help shape the future of luxury brands to come.