LEF Connects Students to Luxury Brands to Work On Real Problems
byLuxury industry is engaging increasingly with the universities to tap the talent. Columbia University has been proactive in the matter and has provided the…
Luxury Brands
Luxury Brands are Jumping on to the Instagram Bandwagon
byInstagram, despite being a platform developed for only mobile application has caught the imagination of the users and has been growing at an increasing…
9 Leading Headlines About Luxury Brands That You Cannot Afford To Miss
byBig things are happening in the business sector for luxury brands: big moves, big purchases, big plans and even the occasional bankruptcy. Naturally, since…
The Millennials Emerge as the Largest Consumer Demographic for Luxury Brands
byMarketing experts are always studying the consumer behavior and devising marketing initiatives aimed at their target market. The luxury brands need to do it…
BMW, Audi Are The Most Searched For Luxury Brands
byWhat do luxury buyers search for online? That was the big question that Digital Luxury Group decided to solve. The company sifted through Google…
Luxury Ecommerce in China is on the Fast Track
byThe luxury brands have been focusing on the Chinese market for some time now. They have not only created specific collections for the Chinese…
Gucci, Ralph Lauren Create Exclusive Luxury Handbags For Dubai
byThe traditional Western markets of Rome, Milan, New York and London are passé; Dubai is where it’s at. Hence, it is no surprise that…
Louis Vuitton’s London Store Offers Exclusive Access to Apartment on top to Special Customers
byThe luxury brands are always faced with the dilemma of trying to sell more while remaining exclusive. Perceptions are very important in the luxury…
Black Swan, China Comes Up With The World’s Most Expensive Wedding Cake
byYes, we all by now are aware of the fact that, China, which is considered to be one of the most booming economies in…
Brandmile, E-Commerce Site for Luxury Goods in India Becomes Profitable in Ten Months
byLuxury goods have India on its radar as one of the promising emerging markets. The awareness about the luxury brands is low in the…
Basic Rules Luxury Brands must Follow while Engaging Consumers on Facebook
byLuxury marketing is a very specialized field. Luxury branding requires careful planning and strategy. Luxury brands need to retain their exclusive image in whatever…
Karl Lagerfeld To Launch His Own Brand
byIf you think Karl Lagerfeld has his fingers in too many pies, think again. Nothing is too much for this creative genius who has…