Pregnancy and sports were disparate terms. They never reside in the same bracket for many until today. Taking this as a challenge, Nike would be unveiling its four-piece first ever Maternity Collection on September 17 after trying it on many pregnant athletes (including Alex Morgan and Michelle Wie West).
Nike (M): The Maternity Collection
The dedicated maternity fitness collection dubbed Nike (M) would soon the top the list of gift ideas for pregnant women. The four-piece collection contains the Pullover $93, the Swoosh Bra $53, the Tank $43, and Nike One (M) Tight $73.
Nine months of pregnancy opens up a different world before would-be mums. Besides being blossoming inside with the excitement to hold little feet and legs palms, many external factors affect her mentally, physically and emotionally. To cater to her look-good appeal, and feel-good vibe, there are many clothing labels offering a reasonable variety. But the need was/is to get a complete fitness range which gives freedom to pregnant women to exercise with complete comfort.
Fit, Feel, and Function are the three gestures performed by Nike’s latest maternity collection. With this collection, it seems the brand knows well to make pregnant women feel comfortable across three trimesters. The final collection was first tried and tested over nearly 30 female pregnant athletes during pregnancy and postpartum.
Nike’s maternity collection fits the physical and emotional needs of pregnant women or new-mommies in town. The sports bra offers easy access to a breastfeeding mom. The maternity shirt offers a beautiful layer to that extra weight. The legging collection is flexible to be worn over the tummy or under the tummy. The new collection ensures you not only look chic but also maintain your sporty feel when following your fitness routine. Nike (M) is scheduled for launch in North America, Europe, and Africa on September 17.
Via Glamour
