Johnnie Walker and Formula 1 should be a match made in heaven. The famous whisky brand is already connected to the Vodafone McLaren Mercedes Team. But it is looking to extend that association. Johnnie Walker will soon be launching a special edition pack, which will give customers access to the speed and glamour of the world of Formula 1 races.
Named the Johnnie Walker Gold Pass, this limited edition package is everything that a Formula 1 fanatic could have ever dreamed. If you have always wanted exclusive access to the Formula 1 races and the chance to meet all your favorite F1 racing stars, the Johnnie Walker Gold Pass could be the ticket to unleashing your Formula 1 dreams.
Customers who purchase the limited edition pack will have the opportunity to watch Formula 1 races live at various venues. As if that was not enough, buyers will have the chance to rub shoulders with top racers like Lewis Hamilton, Mika Hakkinen and Jenson Button. And there is more. Johnnie Walker Gold Pass holders will literally have a pass to all the high energy F1 parties. There will also be a number of opportunities to live life king-size on the Formula 1 circuit.
Of course, a Johnnie Walker special pack will never be complete without a bottle of the whisky brand’s popular Johnnie Walker Black Label whisky. The Johnnie Walker Gold Pass pack will thus include this much-loved whisky in addition to the highly coveted gift pass. The pack has been up for sale at leading liquor stores from last month.