One of the most distinguished whiskey makers in the word, the Canadian Club has now launched an all new and revamped advertisement campaign called, ‘Hide a Case’. This promotional campaign is known to be one of the most participated events and can be traced back to the time line from 1967-1991. This advertising campaign consisted of print media ads in newspapers and magazines and the even entailed a sort of a treasure hunt, where in the company used to hide crates of their most popular blends in various locations across the world including Loch Ness, Kilimanjaro, and the Great Barrier Reef.
Now, the company has announced re-launch of this ad campaign, slated for May 17th, 2010 and this time around, Canadian Club is focusing on spreading the campaign through the Internet. The company will begin the treasure via a dedicated portal, HideACase.com, wherein the company will provide the participants with online clues, games, and challenges and this entire feat will continue on for the next six weeks. The participants will be awarded points and rankings based on their abilities of solving the puzzles, and the top scorers of the competition will be invited to participate in Round 2 of the treasure hunt.
The second round will ask the participants to record a video, where in they would have provide compelling statements, as to why they should be chosen for the final treasure hunt. Out of the responses, only eight candidates will be chosen to find the whiskey boxes hidden across the globe and the winner will be entitles for a $100,000 cash prize.
Via Gadling
