East India Company may be an old company, but it is now a newbie as a luxury brand. In my opinion it should not face any problems in introducing luxurious products to a place as this company has quite an experience in doing the same (it brought exotic commodities from the west to India, remember!).
This company is about 400 years old and was operated under the strict vigilance of Queen Elizabeth, but now an Indian importer will named Sanjiv Mehta, will handle its working in India. He bought the intellectual property rights in the year 2005. East India Company will again enter the Indian market, but the only difference will be in its ownership!
As this company still remains synonymous with the luxurious life in Britain in the 18th century, so Mr. Mehta thought it would be wise to revive this company as a luxury brand and extend all the exotic spices and tea to India. Word has it that Sanjiv Mehta invested about $20 million in the company to reap unlimited profits, let’s see how far that assumption takes him!Â
via: cnn
