You know the times are a changing when luxury timepiece makers come up with new ways to keep the customer happy. There was a time, not too long ago, when luxury watch makers like Jaeger-LeCoultre persuaded their high-end clientele to go in for watch customization, personalization and other similar services over glasses of champagne while seated at a high-end boutique. However, the Internet and the arrival of ecommerce has changed the traditional way of doing things. And even longstanding luxury brands like Jaeger-LeCoultre are falling in line.
Given that so many clients are buying designer products off ecommerce websites these days, Jaeger-LeCoultre is taking it a step further with its iconic Reverso line of watches. The flip-around case on the Jaeger-LeCoultre Reverso reveals a solid caseback, which has convinced customers over the years to go in for personalized additions. To appeal to the online luxury customer, Jaeger-LeCoultre has now launched the Reverso customization website.
The Flash-based website offers easy navigation and is easy to use. It is all very simple. First, head to the website and pick out a Reverso watch of your choice. Then, you are given the freedom to create customized engravings along the caseback. You could browse through the many pre-selected options or go out on a limb and create a more customized engraving, or go in for enamel work. There are plenty of things you could do to notch up the style quotient of your Reverso. You could engrave your initials, put in a special message, get a coat of arms or a drawing, or even get it diamond-encrusted. This is definitely a fun feature for potential customers.