There is a lot happening on the Labelux front. Last week, the Swiss luxury group acquired Belstaff, an outerwear brand. The move follows on the heels of the Swiss company’s Jimmy Choo acquisition. This week, there are big changes on its management team. The company has hired American designer Tommy Hilfiger to be its business consultant and made Harry Slatkin, founder of home fragrance firm Slatkin & Co, the new Belstaff chief executive. Both Hilfiger and Slatkin have invested in Belfast Italia, the new Labelux property that was used to buy Belstaff.
British luxury brand Belstaff was added to Labelux’s kitty via a €110 million deal. The brand will be operated under the newly formed Belstaff Italia, which is now a part of the Labelux portfolio. Currently, the luxury group giant boasts of the likes of American clothing brand Derek Lam, Italian accessories firm Zagliani and Swiss accessories group Bally.
Reinhard Mieck, Labelux’s chief executive, said that he was honored to have the likes of Slatkin and Hilfiger on board for Belstaff. He added that the knowledge and experience of these two veterans from the luxury industry would prove invaluable to the growth of the Belstaff brand.
Speaking specifically of Slatkin, Hilfiger described him as the “perfect fit”, who could in partnership with Labelux, help develop Belstaff in “new, modern and luxurious ways” for an international market.
Meanwhile, Slatkin was clear that the new announcement about Belfast would make “a significant new chapter in the storied history of Belstaff”. He revealed that his vision is to transform this British brand into a global lifestyle leader.
Via: Drapers Online