The independent global publisher of Vogue and Wired has launched its first two iPad as well as iPhone apps for GQ and Brides. They were unveiled today in London today by chairman Nicholas Coleridge. Those advertising with Vogue and Wired will automatically have their ads in the new iPad versions. These apps will be available on iTunes from early November.
Publisher of Condé Nast Digital Jamie Jouning said, “We’re trying to be as open as possible. What we’ve learned so far is that our advertisers like the interactivity of the iPad, working in unison with the magazine. Long term, we’ll continue to develop advertising on the iPad and will take stock of what we’ve done after the first issue, before coming back out in the market next year. The commercial model for both the GQ and Brides apps is built on a simple headline sponsorship basis with a single advertiser taking complete ownership of the app. We’ll integrate their message within the editorial fabric providing a seamless, engaging and immersive brand experience.”
These apps were designed in collaboration between the art and editorial team with Digital Management Magazine Solution technology. Apparently 50% of the readers have some experience with the iPad.