Luxury car maker Mercedes-Benz has its pockets full. As if the money flowing in from the sales of all its snazzy supercars was not enough that the brand has now started to receive large sums of about $2.5 million in lease or loan payments through its iPhone and smart phone applications that were launched recently.
This bit of news was shared by the company’s vice president of marketing, Andreas Hinrichs. And experts have pit it that the rather out of the box thinking has proven to be quite lucrative as well as a safe financial investment for the car maker. The $2 million came just from the iPhone application that was launched some six months ago while the rest of the moolah has poured in from the smart phone options which were introduced in late February.
The purpose of the application is to allow Mercedes-Benz financial customers to make payments for their monthly leases or car loans while maintaing their accounts with great ease. It also provides easy access to the nearest Mercedes-Benz dealer and customer service representative. You can also catch up on the latest company news.
Via blogs.wsj
