Making a luxury watch is a high precision craft, but it is the easier part. The marketing effort that follows after making the watch is the tough part. In terms of craftsmanship and design, there is very little to differentiate between the top luxury watch makers. Ultimately, it is the marketing that becomes the key to success. And that’s the reason the watch companies allocate a huge budget for marketing. They don’t cut corners while going in for the press events, celebrity ambassadors and advertising.
With increasing importance and use of the internet a company’s website has become its virtual front door. It is very often the first place where the consumer experiences a watch and it has a great impact on his final decision while choosing a watch. Bell & Ross have understood the importance of the website in the entire marketing scheme and have launched the company’s new and impressive website that confirms their faith in a concerted marketing effort and plan. They have commissioned the best people with the right technology and the creative skills to create a wonderful website that projects the company in the best possible light.
The website is user friendly and easy to navigate even for new visitors on the net. The site has a fresh look and an uncluttered feel. Aviation, Marine and Vintage are B & R’s three lines and they all stand front and centre on the splash page. The audio cues enhance the impact of the impressive visuals. The photographs in high resolution are absolutely top class. The site also has a link to its e-boutique where you can shop for your watch and receive it within days. The site has been designed to run equally well with all browsers and can be accessed from your Smartphone and tablet. There are geography-specific sites for their different world markets. It will definitely prove to be a big help to their overall marketing campaign.
Via: hodinkee
