Founded in 1946 by renowned designer Christian Dior the French luxury goods company is commonly known as Dior. The company was later taken over by Bernard Arnault of LVMH which has grown to become the world’s largest luxury group. The company continues to create haute couture under its Christian Dior Couture division but has diversified into ready to wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrance, make-up, and skincare products. The focus of the company continues to be women but it has also created a Dior Homme division for men and a Baby Dior label for childrenwear. The company is releasing an online exclusive documentary Lady M starring French actress Marion Cotillard.
The Lady Mystery is French Actress Marion Cotillard
The film is planned as a seven part series and the brand had successfully built a suspense and mystery about Lady M. But the suspense is over now and their site has declared that the Lady M or the Lady Mystery is none other than the French actress Marion Cotillard. Through the series she will take the viewer through fittings and photo shoots. She moves from Paris to New York with a chic allure. Marion had also starred in the luxury brand’s 2011 branded entertainment foray, titled “The Lady Noire Affair.” A black Lady Dior handbag had starred in the film and was ably supported by accessories that had enhanced and highlighted the Lady Dior and made it into a sub-brand in its own right.
The Film Will Enliven its Online Presence
Christian Dior is taking its online presence seriously and had Dior.com comprehensively redesigned late last year. The Lady M series of documentary is also an attempt to make its online presence more lively and attractive and extend its presence around the world. North Korea is a closed economy but through the film the black Lady Dior handbag has become the handbag of choice of North Korean first lady Ri Sol Ju. The company has now come out completely of the John Galliano scandal and Raf Simons has been appointed the full time creative director.
