The luxury car makers around the world keep experimenting by designing other product categories in order to enhance their brands. Bugati, the Italian luxury auto brand has made a similar move. They recently unveiled a range of luxurious kitchen appliances. The range includes a pot, kettle, toaster, coffee maker, and a blender and they have all been designed with inspiration from their cars. The collection of kitchen appliances has been designed to increase the reach of the brand and connect to even those affluent consumers who don’t necessarily own a Bugatti vehicle. It is sure to make an impression on the sophisticated consumers and particularly the women since they are the ones who would be using the kitchen appliances more.
The Range is Called Bugatti Individual
Bugatti is offering the range of appliances in different artistic versions to cater to a variety of individual tastes. That is perhaps the reason why they call the sophisticated collection Bugatti Individual. The luxury car maker has also ensured that the appliances carry the same sophistication and style as their cars. For this purpose only the highest quality materials have been used and each piece has been made to perfection. The Italian artisans who have made this range are known for their skill and the tested technology they use. They have embellished each individual piece with their hand and made each one of them unique.
Diva is a 24ct Gold Plated Coffee Maker
Some of the detailing is simply breathtaking. One particular line has been embellished with Swarovski elements. There are other lines, namely a Denim series which has the appliances covered and decorated with denim. There is another line which features high quality leather. The leather has been fitted onto the appliance with some fine tailoring. The collection of appliances has been finished in different colors and combinations and is available in black, red, gray, mélange, green, milk, and blue. There is a unique series named ‘Newspaper’ which is covered in material finished as a newspaper. Bugatti has also created a very exclusive coffee maker. It is a limited edition design. Called the Diva, it is a 24ct gold plated coffee maker. There are silver and chrome versions of the design which is available for those who find the golden coffee maker too expensive.
Via: pursuitist
