Would you like to see how Louis Vuitton’s iconic luxury handbags are made? How De Beers’ diamonds are polished? Of even the kind of processes that take place in the vineyards of Veuve Clicquot and Dom Perignon? Well, this might be your chance. Louis Vuitton Moet Hennessey is offering guests a chance to enter its luxury workshops, kitchens, vineyards and ateliers. Guests who manage to grab a pass or invite to this exclusive event, will get a sneak peek into the secret recipes of many of the luxury brands that are headed by the LVMH conglomerate.
The gates to LVMH’s workshops will be opened to welcome in visitors on 15 and 16 October this year. If you want to get an exclusive look at all the action that takes place behind the scenes, this is your chance. Most of the featured workshops, ateliers and so on will be located in France, given that most of the brands under the LVMH umbrella are France-based. However, there will be a few locations in Italy, Spain, Poland and Scotland as well.
LVMH chairman Bernard Arnault reportedly said that this is “a new way for the LVMH group to communicate”. He feels that the public is not just interested in the final product but also in the questions of how and where these products are made and by whom.
If you are interested, keep your eyes peeled for further developments. It has been reported that online reservations will start being made from later this month. However, half of the available invites will be kept available for drop-ins. An ad campaign for the same is scheduled to start from 20 June.
As for the studios and workshops that will be thrown open to the public, here is a list of the same by location:
Christian Dior Couture, Salon de Haute Couture
Parfums Christian Dior, Siège Parfums Christian Dior
Berluti, Salons Berluti
Givenchy Couture, Studio de creation
Kenzo Mode et Kenzo Parfum, Showroom
Chaumet, Salons Chaumet
Guerlain, Maison Guerlain
La Grande Epicerie de Paris, Les cuisines de la Grande Epicerie de Paris
Le Jardin d’Acclimatation, Maison de Kiso
Hennessy, Château de Bagnolet
Chai de la Faïencerie
Louis Vuitton, Ateliers d’Asnières
Moët & Chandon, Résidence de Trianon
Veuve Clicquot Ponsardin, Hôtel du Marc et Pavillon de Muire
Krug, Maison Krug
Ruinart, Maison Ruinart
Dom Pérignon, Abbaye d’Hautvillers
Château Cheval Blanc, Château Cheval Blanc
Château d’Yquem, Château d’Yquem
The Glenmorangie Company, The Glenmorangie Distillery
Emilio Pucci, Archives
Belvédère, Belvedere Distillery