The augmented really application was being developed mainly with the purpose of making the online shopping experience as close to the experience in a physical store as is virtually possible. But Harrods has used the technology at their iconic Brompton Road store’s window display to add a new facet to the shopping experience in the store. It is part of the store’s new promotion celebrating all things Swiss. Tissot watches, are part of the promotion program and will benefit the most as the entire range of the Tissot watches will become accessible to the customers and watch lovers.
Swiss watchmaker Tissot has partnered with Holition to showcase its Ladies and T Touch collection through the augmented reality application on the window display of the store. It has made window shopping even more fun as it allows the window shopper not just to imagine but virtually try on the watches in the entire collection. The fully interactive display is being kept live on the weekends between 12pm and 6pm. This promotional display which was launched on April 1 will go on till April 24.
The added attraction for the customers is the chance to take a piece of Switzerland home with them. They have the opportunity to win a Tissot Jungfraubahn watch and a holiday to Jungfraujoch to witness the most spectacular mountain panorama in Switzerland. Guy Cheston, Harrods Director of Advertising Sales & Sponsorship is thankful to Tissot Watches for participating in the promotions and making it so exciting. Jonathan Chippindale, CEO, Holition is very excited about the new opportunity facing them. He believes that shop windows will change dramatically with the use of new technology. The luxury brands will keep challenging consumer expectations and perceptions.
