The 3D augmented reality technology has really enhanced the online retail experience. It is the closest you can get to the real shopping experience in a store, from the comforts of your home or office. The Swiss watch brand Tissot was the first watch maker to launch the 3D augmented reality technology in May 2010. They are now presenting their second virtual campaign specially designed for their ladies collection. In fact they were encouraged by the success of their first initiative for the men’s collection.
Holition, the international leader in 3D and augmented reality solutions for retail, have developed the new application also for them. This new revolutionary digital technology enables users to virtually try on the watches on offer and actually see it in 3D how it looks on their wrist. And all this, while sitting behind your computer. This technology makes it possible for the user to view a product in much greater detail than was possible on other online applications.
In this festive Christmas season it is a timely launch of the new application. The men will also find it very useful if they want to gift a watch to their partner, this Christmas. The new application is available on tissot.ch/reality