The first Guinness Store in the US is going to be launched inside the Mandalay Place on the Las Vegas Strip on 17th March 2011. This Guinness Store will have the largest collection of Guinness merchandise in a single store outside of Ireland. The huge Guinness Store at Las Vegas will have amazing merchandise like pint glasses, clothing, accessories, and gift articles etc, all of which are products that honor the 250 year old drinks brand.
The new ‘Guinness On The Strip” clothing line will include most of the clothing items that will be featured at the store. This exclusive merchandise is based on the theme of Las Vegas. As the city of lights, money and glamor Las Vegas certainly qualifies to be the perfect venue for a Guinness Store in the US and this sentiment is shared by the Brand Director as well.
Visual exhibitions at the store will provide visitors with information regarding the brewing process, along with a unique touchscreen presentation that will tell people about the history of brewing. The store has also arranged for people to be able to customize official pint glasses with their names or with the date they made the trip to Las Vegas to visit the store, which is another innovative way to interact with their elite visitors.