DFS has a lot to celebrate this year and they are going to do it with a new pack and a new cocktail based on Absolut. It has been years since Absolut has been collaborating with DFS and they want to pitch in for the celebrations. To commemorate the 50th anniversary of travel retail group DFS, Absolut , the leading vodka brand is reintroducing its famous Bling-Bling gift pack. Absolut declared that the reintroduction of this gift pack is not just the celebration of DFS’s fifty years but of the partnership between the two brands as well.
“The Journey Continues “ is the theme of the celebration of DFS’s 50th anniversary. They have devised several limited edition offerings and merchandise and events for the occasion. The Bling-Bling pack of Absolut is one such offering and it features a brand new vibe from the 60s, that golden era of cocktails. The award winning bartender Andres Basile Leon has created a DFS 50th anniversary signature cocktail based on Absolut vodka and Mumm champagne. He has named it The Golden Dazzler.
The Bling-Bling pack of Absolut vodka will be available in limited numbers only, exclusively from the DFS shops in Singapore, Auckland, Abu Dhabi, Mumbai, San Francisco, New York JFK, and Los Angeles. The packs will be made available from August 2010.