Gucci Goes Nobel With The Snowman’s Help Only For UNICEF

Gucci has once again worn the ‘nobel’ cap with much panache as its ceative director Frida Giannini joined hands with author and illustrator Michael Roberts. Occasion? To celebrate the fifth anniversary of the Gucci Campaign to Benefit UNICEF. So, we will finally get to see a much deserved sequel to Roberts’ highly successful children’s book, ‘Snowman in Paradise’, which was released in 2004. The new book will be called ‘Snowman in Africa’ and will be available exclusively at Gucci stores only till the year end (please read December 31). All the proceeds from the sales will go to UNICEF.

Apart from the book, Giannini has alo given a lot of thought in designing some exclusive Gucci accessories that have all been inspired by Roberts’ wonderful book. You can choose from two medium sized Gucci Joy Handbags, symbolic charms, wrist wallet as well as a coin purse. A quarter of the profits from these too will be donated to UNICEF.
By the way, we are eagerly waiting to read the book. Until then, we have satiated our zest for the Snowman, who God-knows will be doing what in Africa, by getting one of these real magical Joy Handbags we told you about. It’s wonderful to see a splash of color on the signature Gucci brown. Go shop for a good cause!

Via Gucci