Art & Antiques has a strong 32-year publishing history with a national circulation of about 30,000. Phillip Troy Linger, the publisher has relocated and is running the whole operation from his home near Wrightsville Beach. It became possible thanks to the new communication technology that allows Linger to remain in contact and keep a hand on everything. Linger published a luxury lifestyle magazine called Brentwood for 14 years managing all the departments of the publication himself.
Phillip Linger sold Brentwood and was looking around for something else. When he came across Art & Antiques, he bought it. He feels that niche publishing has a greater chance of survival. When you are focused on a particular business you stand a better chance of longevity in that world. He has left the entire infrastructure and the national network of the magazine untouched but did not feel the need to move to New York to run the show.
The upscale magazine keeps tabs on trends and developments in the high-end market. There is a lot happening in the art world. Things keep changing. The magazine offers vital information that is of interest to the art lovers. Linger has put the magazine back on the national news stands and is following strategies to pump up circulation and increase advertising revenue. He is in it for the long run.
Via: starnewsonline
