TastingRoom.com is the online retailer that targets the wine lovers with its innovative offerings. They have recently introduced a new category aimed at making the finest wines accessible to everyone. They are now offering fine wines by the glass and they have chosen Silver Oak, a Napa Valley winery as the first brand to be offered at the time of launch. Silver Oak makes some of the world’s best Cabernet Sauvignons and it can now delivered straight to your home by the glass. The 2007 Silver Oak Napa Cabernet Sauvignon by the Glass will become available exclusively on the site for a limited period.
TastingRoom.com has priced the single glass at $19 and a set of four glasses at $70. With the increase in demand for luxury wines the restaurants have been changing their policy of only selling bottles and most of them are offering high end wines by the glass. A study conducted last year by Ink Foundry, a marketing agency revealed that 50% of total wine sales comes from the sales made by the glass. People who normally opted for an inexpensive wine are instead ordering single servings of some of the world’s best wines.
Tim Bucher, CEO of TastingRoom.com explained that the wines will be served in 100ml glass bottles which are exact replicas of the original bottles. He was excited about the new offering and hoped to continue the program with more luxury wine labels in the coming months. David Duncan, CEO of Silver Oak was equally thrilled about the new initiative as the winery is celebrating its 40th anniversary. This offering will definitely be appreciated by the consumers as it allows them to drink luxury and premium wines exactly how they want, when they want, wherever they want.
