The concept of Swarovski crystal studded mag was first introduced in September 2007 when the British Harper’s Bazaar consumer magazine decided to give the readers an extra perk of luxury. Well, none complained. So, once again the same marketing strategy will be applied by Harper’s Bazaar India magazine which is really the baby from the marriage between US-based Heart Corporation and the India Today Group.
The initial print will run 18,000 copies all festooned with glittering Swarovski crystals. We hear 3,000 of these have been decorated with 48-flat-back Swarovski elements in different shapes and sizes. The remaining flaunt 24-flat-back crystals.
Bollywood beauty Kareena Kapoor will be seen on the cover flaunting her newly acquired size ‘0’ physique. The limited edition mag will ear ‘Made with Crystallized -Swarovski Elements’ label. The country manager of Swarovski Elements, Sanjay Sharma, is happy to see the creative adventure the two brands have taken on together. Well, we agree. This will be one-of-a-kind reading experience with beautiful crystals for company. Go grab a copy!
Via fiber2fashion
