In recent years due to collapsed economy, a couple of luxury homes were made available at less cost for short term use which retained  exclusivity in exotic areas for their survival. The operators of the companies have to sell their luxury brand’s image. Exclusive Resorts, one of the luxury destination clubs of the world owned by Steve Case has unveiled less expensive travel service called Portico. Though Portico homes slightly smaller, they won’t charge set rate per day. The members of Portico need not buy a set number of days. They have to pay only for days they wish to travel. The initiation fee and annual fee of Portico would be $10,000 and $2,500 respectively.
For industrial standards the rates of Portico may be low but it is not very cheap as the charges are non -refundable. The industry of destination club was started when the prices of luxury homes were going up rapidly. But the situation has now changed with the massive supply of resort homes. With prices low, there are sufficient people to join a club without lump sum commitments. Portico has attracted already four hundred and twenty members in the first week.
Portico offers superb personal service with experienced onsite staff as well as impressive amenities at world class resorts including golf courses, fitness facilities, spa, private beach clubs and more. Portico offers unparalleled options of over one hundred and fifty vacation homes in more than fifty world’s best destinations with best beaches, mountains, leisure and metropolitan cities. Members could travel to Provence, Greece, Sonoma, Palm Springs, Telluride, Lake Tahoe, Bermuda, Bora Bora and more. The offered price of new club is fifty percent below market rates and may vary depending on dates, destination, and the desired home.
