How much does it cost to turn back the clock on your wrinkles? Apparently £125 for a tablespoon of that magic potion. Called Bioeffect EGF Serum, this product by Boots has a unique selling point- it contains an ingredient that got its developers a Nobel Prize for physiology and medicine. EGF or ‘Epidermal Growth Factor’ contains proteins that speed up rejuvenation of skin cells. All you need is just two drops of this potion and you can say hello to that flawless skin that you never wanted to say goodbye.
Several beauty products in the market do contain EGF but the concentration is at a very low level. After receiving raving success in Iceland where it was launched first, it has been launched in the UK as well, where it is also flying off the shelves. Figures show that almost 2,000 units sold in a single day with 60 per cent of customers coming back for more. The celebrities are also taking to it. Uma Thurman swears by this product.
The pricing definitely seems likely to burn a hole in your pocket, but one also has to consider its effectiveness. Bioeffect EGF Serum seems to be a one product solution for ironing away those wrinkles. But I guess it would be better to wait and watch first whether it is actually as effective as it has been touted to be. If it is then this is definitely a revolutionary product in the world of beauty products and worth being more expensive than diamonds!