Luxury brands can never go wrong when they have a star by their side. Ad campaigns featuring A-list celebrities never fail to work their magic. For this reason, luxury brands often turn to familiar faces when launching new products or campaigns. Marion Cotillard, Rihanna and Anne Hathaway are among the current favorites of luxury fashion brands. Here is a closer look.
1. Celebrity: Marion Cotillard
Luxury Brand: Dior
Campaign: Miss Dior Handbags Fall 2011
Photographer: Mikael Jansson
Marion Cotillard has an old-world grace about her. The Oscar-winning actor has been doing very well for herself in recent times. She may be best known for playing Edith Piaf in “La Vie En Rose”, but she has put in impressive performances in films like “Inception” and is shooting for “The Dark Knight Rises” as well.
So it is no surprise that the French actor has been chosen as the new face of Dior. The luxury brand decided to repeat this pretty face following the success of the Lady Dior Handbags Summer 2011 campaign. This time around, Cotillard is fronting the Miss Dior Handbags Fall 2011 campaign. Photographer Mikael Jansson has made Cotillard look ethereal in the print ads. The pretty-as-a-picture actor looks elegant in Jansson’s photos as she shows off Miss Dior Handbags with chain-link handles.
2. Celebrity Endorser: Rihanna
Luxury Brand: Armani
Campaign: Armani Jeans
Photographer: Steven Klein
Emporio Armani is known for its lavish ad campaigns featuring well-known faces from the world of movies and sports. Last year, the luxury brand had roped in tennis star Rafael Nadal to be its poster boy while “Transformers” hottie Megan Fox played poster girl. This year, Armani is replacing Fox with another sultry siren, pop star Rihanna.
Rihanna’s first stint with Armani is a campaign for Armani Jeans. The singing star’s boldness makes her a perfect fit for the brand. Armani roped in star photographer Steven Klein to capture Rihanna selling Armani Jeans. The photos are sure to turn heads. Klein has done a brilliant job with these black-and-white images. As for Rihanna, she can do no wrong. She sports a blond bob in the Armani Jeans campaign, and totally rocks the look. Next up, is the campaign for Armani’s lingerie line.
3. Celebrity Endorser: Anne Hathaway
Luxury Brand: TOD’s
Campaign: TOD’s Signature Collection Fall/Winter 2011
Photographer: Mert & Marcus
Anne Hathaway is on a roll. The porcelain-skinned actor has come a long way from her “Princess Diaries” days. The Hollywood princess now has an Oscar nomination to her name, stars in “The Dark Knight Rises” and is one of the youngest stars to have hosted the Academy Awards function. Plus, she is the new campaign star for TOD’s Signature Collection. Ace photographers Mert Alas and Marcus Piggot shot the high-profile print campaign at London’s Big Sky Studios.
TOD’s signature range is made in the luxury brand’s Italian workshops and extensively features the popular pebble motif. Strong reds, blacks and electric blues mingle with lavenders, beiges and creams in this collection. The strong color palette is celebrated in the print campaign featuring Hathaway. The actor is featured atop a glossy red car carrying the TOD’s range. Brownie points for the bold red lips.