The growth of Jimmy Choo as a brand is an amazing success story. It is a perfect case study as to how a brand should be built and nurtured. There is, no doubt an element of luck involved and some things happened accidentally but the way the brand has been taken forward is remarkable. From just shoes for women it has grown into a luxury lifestyle brand for both men and women. The focus on men’s shoes has met with a lot of success. The Jimmy Choo for H&M flash lifestyle collection in 2009 had a strong component of men’s shoes, ready to wear and accessories which sold out globally within a week.
If you have the expertise to make women’s shoes it is not difficult at all to make men’s shoes. They both go through very similar processes. Some of the material used, however feature mostly in men’s shoes like hand burnished calf, classic spazzolato, rugged suede, glossy patent etc. Jimmy Choo is known for its craftsmanship and quality and it is evident in whatever they do. The handwork for men’s shoes is somewhat more complex at times. But the designing process follows the same pattern and themes.
The design of Jimmy Choo shoes for men is understated but exudes an individual flair at the same time. They are targeting all men who project a sense of confidence and style. Their designs address the section of men who have knowledge of fashion and an understanding of the quality and the finish of his clothing. The attention to detail in Jimmy Choo shoes and accessories appeals to them. The St James with a double monk strap is the highlight of their AW11 collection and features in the ad campaign as well. Jimmy Choo is now into menswear as well and working with Net a Porter for a new men’s collection.