World class luxury hotel brand, JW Marriott is launching a collection of partnerships to bring the luxury experience among the guests around the world at JW Marriott hotels and resorts. The brand discovered that sophisticated travelers prefer exclusive hotels which reflect the essence of culture, wellness and health. Strategic partnerships were sealed after extensive research was conducted on its business and consumers. Here each partnership is unique and each brand offers its insights and perception of the travel experience of the guest, their stay, personal interests, and provide exclusive content from the world of luxury.
JW Marriott Hotel’s partnership with Christie’s, and Grosvenor House would result in the hosting of a photographic exhibition of Beatles by Mike Mitchell who discovered about 50 unpublished, unseen photographs. It would be displayed from the seventeenth to the twenty fifth of June 2011. The hotel will showcase all of them in black and white. It is a rediscovered collection of photographs and these images have been put into an archive.
The collection is estimated to fetch about approximately $100,000. The hotel also shall host the previews of major auctions to the public prior to the New York sale of Christie’s on July 20th of 2011.Vice President of the JW Marriott brand, Mitzi Gaskins says associating with luxury brands for a long term such as Christies, Tumi would enhance the brands expertise, and experience. These experts provide their exclusive luxury content for the website of Marriott website. So, Marriott is looking for other ways to build their PR around the world.
Via: Breaking Travel News