The Cannes International Film Festival has grown beyond being just a film festival. It is now a major annual event with films as its focus but also an occasion for various other activities. It has become a platform because it is difficult to get a similar large gathering of such high profile people in one place for an entire week. For the luxury brands you cannot imagine of a better opportunity to showcase your products to your target audience. Whatever you do at the festival becomes visible around the world.
GRISOGONO, the Swiss manufacturer of luxury watches and jewelry has become almost legendary for hosting fabulous parties at the festival which can be attended by invitation only. The party this year at the Hotel du Cap-Eden-Roc in Cap d’Antibes will have a high profile cocktail party followed by an exclusive dinner. Maybach and GRISOGONO will together host the evening and have planned a special treat. There will be a gathering of about 1,000 guests from the international jet set, film industry and show business.
The announced special treat is the performance by Will.i.am from the Black Eyed Peas but the real highlight of the evening would be the brand new Maybach 62S Saloon. GRISOGONO and Maybach have worked together to create the ultimate luxury car studded with precious-carat diamonds. The rear centre armrest has some stunning gems right now but the collaborators are looking for more space in the interior of the car that can be embellished with precious stones. Don’t be surprised if you see diamond studded steering wheel, shift lever or seats. If it is the Cannes Film Festival, you can afford to be lavish because cost is not an issue at all.