The World Travel Awards as an organization has been in the business of selecting the best travel experiences from around the world. Their extensive process of selection has created a large database of the best the travel industry has to offer. In order to share it with the consumers they have launched a luxury magazine. Called Best in Travel, it was launched online as an Android app on March24.
They have not planned a print version of the magazine like the Conde Nast Traveler or Wanderlust. But the Android app has its own advantages that create a greater impact. The Flash based app is interactive and features like slideshows, virtual tours and videos are embedded. It provides links for further information in case you are interested. The first issue is not available on iPad but they are looking at producing an iOS version for future editions.
The launch issue of the magazine features the Jamaican resort of GoldenEye, Allure of the Seas cruise ship and Mardan Palace in Turkey which is considered Europe’s most expensive resort. Manon Han the publisher has the annual responsibility of collecting the best and the ultimate in luxury travel. The format, the medium and the reach make the magazine an ideal offer for luxury lovers. The digital format also makes it possible for them to make innovative improvements on the way in the coming issues.