In the world of luxury fashion, men are less likely to be spoiled silly than women. However, today’s men definitely have an edge over their counterparts from previous generations. Later this month, Singapore will be hosting its first Men’s Fashion Week. Meanwhile, custom clothier J. Hilburn is working on building an online presence while keeping their prices down. Custom-made clothing is never cheap. However, J. Hilburn prides itself on great clothing at reasonable rates. Their custom-made shirts cost only $99.
So far, J. Hilburn’s co-founders Hil Davis and Veeral Rathod have steered clear of building an online presence. The clothing firm has been more focused on controlling prices and building customer loyalty. J. Hilburn does not compromise on materials. The clothier’s fabrics come from the same European mills as a Burberry or a Zegna. They cut costs by doing away with the physical store and not spending on advertisements. Instead, the firm relies on its commissioned style advisors to bring in the clients. In 2010, the firm sold 60,000 shirts – without an online presence. Compare that with the measly 450 that a Blank Label managed.
Now that the shirt company has established itself (it has also diversified into trousers, outerwear and accessories), Davis and Rathod will be launching an online luxury fashion store. The idea involves allowing existing customers to purchase more items without having to seek appointments. Meanwhile, offering reasonable prices continues to be a priority. As for the increased shipping needs that an online presence will entail, Davis-Rathod are working on a break-bulk shipping deal with UPS to reduce delivery times by a third.