While Megan Fox sizzles it up as the brand ambassador of Giorgio Armani’s Emporio Armani line of underwear, lifestyle brand Bulgari has zeroed in on a celebrity with a more toned-down appeal. Hollywood actor Kirsten Dunst is set to became the face of the newest fragrance from the house of Bulgari.
Dunst has been known for her elegant fashion sense, and finally the On the Road actor has notched up her first big campaign for the international fashion brand. The fragrance that Dunst will be promoting goes by the name of ‘Mon Jasmine Noir’. At this point, it is hard to tell what the fragrance will smell like except that it will offer a whiff of jasmine. Some are suggesting that the new fragrance will be a spin-off of Bulgari’s sensual perfume ‘Jasmin Noir’.
The perfume will hit the stores in April this year, but Bulgari has already begun to create buzz around their latest offering. Their new blue-eyed poster girl will be playing the guest of honour at a gala event with a Mediterranean theme to be held on 25 February during the Milan Fashion Week. This gala event will be held at the Bulgari hotel with the express purpose of building anticipation ahead of the big launch.
At the time when everyone who is anyone is coming up with a signature fragrance (I had blogged about husband-wife duo Khloe Kardashian and Lamar Odam‘s upcoming signature fragrance a few days ago), it is refreshing to see someone like Dunst becoming Bulgari’s new poster girl.
Via: Hollywood Life