The pop-up shop phenomenon has long passed the fad stage. Pop-up stores have already proved that there is a demand for the spontaneity and temporality that they bring. A trip to a pop-up shop is almost like a magic shopping adventure; tomorrow, the shop may no longer exist. And the trend is here to stay. Last November, a month before Tron: Legacy’s worldwide release, Disney announced the opening of the Tron Pop Up Shop, a futurist store featuring copies of clothes and accessories from the movie, as well as Tron memorabilia.
Also joining the pop-up shop bandwagon is Russian luxury brand Fabergé. The brand, which is best known for the bejewelled eggs that it created for the Czars of Russia between 1885 and 1915, will be popping up at the Palace Hotel in Gstaad, Switzerland.
Fabergé will be selling its famous glittering eggs from its pop-up boutique within the Palace Hotel. A new collection will be up for grabs – diamond-encrusted designs from Fabergé’s Les Fabuleuses Collections.
The prices will be typical of any luxury brand that once served the Russian Czars. It is going to be extravagant. Do not expect anything less. Either just go window-shopping or expect to shell out a minimum of $40,000 – that is the price of the cheapest item in this pop-up shop. The most expensive product costs a whopping $7 million. Incidentally, the Palace Hotel is no less extravagant. Apparently, patrons have to pay £25,000 just to enter one of its restaurants. Clearly, only the ridiculously wealthy will be popping up at this pop-up store.