The Gilt Groupe Inc. is an innovative e-commerce company offering highly coveted products and experiences at insider prices. They are now preparing for the launch of a full price men’s business as a dedicated website. They have announced the probable launching date as Summer 2011. The launch will coincide with Pre-Fall 2011 collections. The dedicated site will offer men’s apparel, accessories, athletic gear, gadgets, and more. The site will have continuously updated editorial content and provide a state of the art shopping experience.
John Auerbach, general Manager of Gilt MAN, will be President of this new men’s business under the Gilt Groupe umbrella. The plan is to make the site into something different from the existing similar sites. It will be developed keeping men’s very specific shopping habits and needs in mind. The goal is to offer the best men’s product across multiple categories in a well curated and user friendly shopping environment.
Kevin Ryan, Founder and CEO, Gilt Groupe, thinks that it is natural and logical for his group to expand into upscale merchandise at full price. With their hold on the technology and the large base of customers and brand partners they already have gives them the confidence that the new business will be one of the most robust men’s online retail experience even at the launch.