For whiskey lovers, who sometimes have more alcohol than blood running through their veins, this one hell of a news. The Delhi Duty Free in the capital city of India is going to be a whiskey haven with the launch customer for Diageo’s Johnnie Walker XR 21yo Scotch whisky.
The auriferous blend has been touted to be a tribute to the grandson of the founder Johnnie Walker, Sir Alexander Walker. It has been drawn from the private reserves of the Master Blender which also includes extra rare casks from now silent distilleries. Finely aged at 21 years, this whiskey goes parallel to exceptional quality and flavor.
The travel retail business at the Delhi Indira Gandhi International Airport is surely going to touch sky-heights with this kind of product on its shelves. The head honcho of the Delhi Duty Free suggests that is increasingly being recognized as a premium retail destination who experiences brand-conscious and well-informed audience. It’s offering comprehensive range of Scotch whiskies, besides having a dedicated specialty area for single malts, Uisge Beatha which makes it a rare place in India offering as much 80 single malt whiskies. The folks at travel retail division concede that Delhi Duty Free has help them achieved great success across their brands and this will create a new milestone in their business partnership.
Via: MoodieReport
