Johnnie Walker, J&B, Bell’s and Black& White are all very popular brands of scotch whiskey and they are part of Diageo’s valuable portfolio. The company has been under pressure to fulfill the growing demand for scotch around the world even though they already own and operate 27 distilleries. To overcome this gap between the demand and supply Diageo have established the enormous Roseisle distillery.
Some people might disagree with the concept and call it the industrialization of scotch whiskey production. The long experience and expertise of running a large number of distilleries has gone into creating the Roseisle distillery. It cost Diageo £40 million to build, employs 25 workers and encompasses 3,000 square meters of space. It has a very modern look and is expected to produce 10 million liters of whisky each year through fourteen new stills crafted by the coppersmiths at Abercrombie, Alloa.
The Speyside facility was built not to replace the individual distilleries under the Diageo umbrella, but to supplement them, in response to increased market demand which those distilleries have been struggling to meet. The spirits produced here will be used in the entire range of blended whisky produced by Diageo. For the time being there are no plans of bottling any single malt whisky in the new facility.