The skills required to compete in the market today has become very specialized hence the universities are also trying to tailor the course as per the requirement of the market. For the first time in UK an MBA in luxury brand marketing will launch this month. The course will be held at the new London campus of Glasgow Caledonian University. According to the spokesperson of the university London is the most appropriate location for offering such a course as the students will get the right atmosphere, environment and exposure.
The university is very confident that this unique course will get the unequivocal support of the industry and the skill set acquired by the students will be extremely well regarded within the industry. Students on the one year program will also study how to promote luxury furniture, using BB Italia and David Linley as case studies, as well as high-end food, drinks, cars and hotels.
The fees for the one year course is £16,000 which includes the cost of a Toshiba note book to be given to every student. House of Fraser will sponsor one student every year. So far 16 students have enrolled for the course. The classes are scheduled to commence on September 28. The course has been designed in such a way that the students get absorbed in the luxury market easily.