Luxury Brands must follow Five Rules to Engage Digital Media to Advantage
byThe luxury brands are increasingly adapting the internet and trying to drive growth by taking the digital route. It has led many analysts and…
Luxury brand marketing
Generation Y Tend to Spend More on Luxury According to Research
byLuxury Brand Marketing to Wealthy Millennials is a new survey that aims to study the way the luxury industry is growing today. When one…
The Key to Managing Luxury Lies in Luxury MBA
byLuxury is a very special segment and standard laws of marketing don’t always apply. Luxury cannot be straight jacketed under the universal laws of…
Burberry To Livestream its Upcoming Fashion Show through “Retail Theatres”
byDay in and out, consumers are bombarded with aggressive advertising Frisbees with only some being able to leave an impact. Burberry’s recent marketing strategy…
One Year MBA Course for Luxury Brand Marketing Launched in UK
byThe skills required to compete in the market today has become very specialized hence the universities are also trying to tailor the course as…