Whoever said money can’t buy everything did not live to this day to see the way luxe world has evolved over one decade alone. Today you could throw in a booty and luxury brands and mills will leave no stone unturned to please you. Luxury hotels have gone a step furtherby adding a humble perk in their elite service basket-the eReader. The first in this league was Fairmont Hotel who announced that eReaders would be available at certain select location to guests signing up for the Gold Floors. The nomenclature itself throws light on the gold attire of the suit that has Gold reception desks manned by Gold staff members who dedicate themselves to Gold guests.
The eReader will be loaded with a variety of Random House titles information on which can be sought from the concierge’s desk. Fairmont concedes that loyalty programs and incentives are no longer enough to engage the elite crowd. “More is less” is what works with them. Following the cult, Miami’s Epic Hotel is making available Sony Readers where Newport, the Forty 1? North Boutique Hotel are presenting their guests with iPads in every room.
We realize that such kindles also offer an excellent advertising medium both for the tech company and the hotel. Guests get an opportunity to test run the eReaders and if they fall for it, it would boost sales.