At a time when the hotel industry is not in the pink of health, so to speak, Dubai hotel group Jumeirah is launching a new brand called VENU Hotels. This “contemporary lifestyle” brand will be launched later this year, the company announced on April 28. The hotel group is in negotiations with developers regarding properties in the Middle East, Northern Africa, Eastern Europe and Asia-Pacific.
The VENU Hotels will be five-star hotels designed “for those who seek a sophisticated immersion in the destination.” Jumeirah owns 11 top-end hotels including the “seven star hotel”, Burj Al Arab. The group seems to have had a profitable year with an occupancy rate of 92 percent on an average in its Dubai beachside properties during 2009, despite Dubai’s financial crisis.
They hope to have 30 hotels all over the globe by 2013, with 10 already in the pipeline, including the ones coming up at Abu Dhabi, Frankfurt and Shanghai. Such establishments have been termed as “branded boutiques,” because they seek to bring together the leisure and design-led character of a boutique establishment and the advantages a chain can offer consumers, such as loyalty points and an assured level of service. Let us hope their venture remains profitable despite the slowdown.
Via: Independent , Jumeirah