If you knew about PR strategies, you would know that sending out press releases to bloggers, newspapers, journalists and other media related entities is a common norm. One of the most common ways to launch a press release is to put it up online. However, an obscure wine maker has bought a full page ad in New York Times magazine for a price of $107,075 to do a re-run of an obscure press release.
Joe Ballin, President and CEO of Classic Marketing Company and the Chaplin family of Southern Wine & Spirits are the ones who have put up the ad on New York Times mag, and at a price of $107,075 it really is not clear why anyone would spend so much on advertising, especially if they are not Chanel or Louis Vuitton.
It is one of the most bizarre things to happen in the world of press releases and public relations. If you would like to know more about the press release, you should go ahead and read it for yo9urself. It is hardly attention grabbing and it is not even outlandish. I am not really sure how the ad would help the advertisers.