TAG Heuer celebrated its 150th anniversary on the 18th of March at Baselworld 2010. Some 600 guests were invited for the big day, and Leonardo DiCaprio was honoured there for his dedication and his striving efforts to bring a change to the environment and for saving the green. There also was the unique staging of the TAG Heuer Tesla Roadster which has been announced by Tesla Motors in collaboration with TAG Hueur.
TAG Heuer avant-garde design elements are known the world over for their efficiency and for their luxurious watches and timepieces. Tesla and TAG Heuer are known for their innovation, precision, prestige and performance. Tesla and TAG Heuer have also announced the “The Odyssey of Pioneers” which is going to be the first round-the-world tour by a zero-emission GT car.
It would cover 37,000 km/24,000 miles in 6 months and would stop only 15 times and there would be 18 watches on show. This roadshow would allow people from all around the world to experience the beauty of TAG Heuer watches for real, in real life. The 150th anniversary of TAG Heuer was certainly an event to be remembered!