Oscar de la Renta Revolutionizes Facebook-commerce
byFacebook commerce has slowly begun to take the fashion world by storm as well. It is pretty clear that social commerce, or purchases and…
Social Media
Basic Rules Luxury Brands must Follow while Engaging Consumers on Facebook
byLuxury marketing is a very specialized field. Luxury branding requires careful planning and strategy. Luxury brands need to retain their exclusive image in whatever…
Burberry, Kate Spade Top Digital IQ Index Report
byUK brand Burberry has topped a list of luxury fashion brands pertaining to the digital arena. That should come as no surprise. In recent…
London Fashion Week Embraces The Digital Platform
byLondon Fashion Week has gone digital in a big way since kicking off on Friday last. Live streaming, social media and online shopping are…
Best of British Web by Google Declares Sheepskin the Winner in Travel Category
byGoogle UK was surprised to find that 40% of small firms in the United Kingdom did not have a web presence in any form….
Online & Mobile Shopping Trends Provide A Significant Boost To Luxury Market
byOne of the foremost verticals in the global economy, that since the 2009 global recession has witnessed a significant improvement has been the luxury…
Social Media is a Powerful Communication Tool if You Know How to Use it
byFacebook and Twitter, within a relatively short span of time, have become such an important part of our everyday life and the way we…
Luxury Brands on the Web, a Forum Held by Benchmark Group Discusses Relevant Issues
byBenchmark Group held a forum on Tuesday, the 14th of December that addressed the issues of luxury brands on the internet. Till few years…
Social Media Ain’t Really Popular with the Affluent
byThe rich and the famous never have time for anyone. It is not something new, but analysts of social marketing and social networks have…
Who Tops the Social Media?
byWith Social Media pervading our lives like never before, we have had professional streams such as marketing and PR leap towards social media in…