Luxury Exhibition In Milan Highlights The Democratization Of Luxury
byThe luxury industry is gradually becoming democratized. What was once highly exclusive is slowly becoming accessible to a larger proportion of the world population….
Hermes
Ad Campaigns Work Their Magic For Luxury Brands
byWhen luxury brands promote their products, they invest in ad campaigns that are elaborate and striking. The best promotional campaigns stay with you long…
Pursuitist Adds New Features to Attract Affluent Consumers with Real Purchasing Power
byPursuitist which is basically a blog for luxury goods and services is being upgraded to include reviews and rankings directly received from the visitors…
Hermes Overtakes Societe Generale On The Paris Stock Exchange
byHermes may be known for its Kelly and Birkin bags, but the luxury brand is making waves on the stock market as well. The…
Hermès Unable to Meet Growing Demand for Scarves and Handbags
byThe growth in demand for luxury goods was expected but the volume of growth at the very high end of the product range has…
Hermes-Kongo Collaboration Results in Explosively Colorful Scarves
byThe luxury brands also need to reinvent themselves to stay relevant and expand their reach and appeal. Hermes is one of the oldest luxury…
Setback For Christian Louboutin In The Battle Over Red-Soled Shoes
byThe courtroom tussle between luxury makers Christian Louboutin and Yves Saint Laurent over red-soled shoes is common knowledge by now. But shoemaker Christian Louboutin…
Hermes to Launch a Limited Edition Collection of Sarees
byThe renowned French fashion house Hermes is all set to create a India specific limited edition collection of silk sarees. The collection scheduled to…
French Luxury Brand Hermès Comes to Mumbai
byHermès has finally arrived in India, much in line with the visit of Pakistani foreign minister Hina Rabbani Rabbani Khar who was seen with…
Big Spenders are Back in the Market and so are the Big Ticket Items
byThe big spenders are coming back to the market in big numbers. The surveys and studies by experts like the American Express Publishing and…
Ten Books that Help you See Fashion in the Right Perspective
byThe luxury industry owes a lot to its history and certain grand personalities that shaped it along the way. If you really want to…
Young Consumers with Over $100,000 will be the Big Spenders in the Decade Ahead
byIt is important for a marketer to know the market and the consumer. The marketing campaigns that are targeted to a well defined consumer…