A new set of awards are being instituted for the luxury sector in India. Vu, the country’s premiere luxury lifestyle technologies brand is collaborating with business network Luxury Society for the upcoming Vu Luxury Awards. This new set of awards will bring together the best of the best from the luxury sector while honoring those players that have made the biggest impact on the luxury segment. The luxury market in India has been growing rapidly over the past five to seven years. The upcoming Vu Luxury Awards will therefore be supporting an industry with great growth potential.
The Vu Luxury Awards will be awarded to several categories. These are: Cars & Automobiles, Perfumes & Cosmetics, Fashion & Style, Jewelry & Watches, Design & Accessories, Jet Service & Airlines, Electronics & Communication, Holiday Resorts, SPAs and Home Furnishing & Living.
A special jury will decide on the winners of these awards across the various categories. However, the experts shall decide not everything. There is set to be another set of awards that will be decided by the customer. After all, in the luxury segment, the customer must ultimately be king. So consumers will be able to vote for their favorite brands, both online and offline. A well-established agency will then sift through these votes to ensure that the best luxury brand wins.
As for the firms behind the awards, Vu Televisions is a luxury brand that creates luxury televisions yet makes them affordable. And Luxury Society is a niche network for professionals from the luxury industry.
Via: Afaqs
