Brokers who have the experience of the real estate business understand very well the importance of preparing the property for sale. Small details can add value to a property. If you don’t take care, a minor thing can put a prospective buyer off. Jamella Swift is a Citi Habitats broker. She believes in addressing the issues that might prevent a buyer from purchasing a property she is handling.
For a two bedroom condo she was selling in Bedford-Stuyvesant she put in a full-size bed in the bedroom so that it doesn’t feel small. She put in a Lucite coffee table to create the illusion of a larger living space. She also put in floor lamps to supplement the recessed lighting. She was confident that the investment of $5,000 will not only help her close the deal faster but get her the price she was expecting.
There are some points that a broker must always keep in mind. A cluttered apartment takes longer to find a buyer and puts pressure on the price for a 5 to 15% discount. Fresh towels and throw pillows can add up to $25,000 to the final price. Dirty rugs are another thing that can put off a prospective buyer. The first impression of the buyer is important and it always helps to prepare the property for it.
