World Watch Report 2010, a market study deciphering the online demand for 25 luxury watch brands, has some startling findings related to emerging markets and social networking.
The report’s sixth edition, compiled by luxury digital marketing firm IC-Agency with support from Fondation de la Haute Horlogerie and watch magazine Europa Star, has said that demand for luxury brands has upped by 14 per cent in 2009, despite recession.
What’s more? It says emerging markets make up 12% of global demand for luxury watches on Internet. Throwing light on the all growing might of internet, it says Facebook has become the biggest online community for watch fans, with over 300,000 declared fans. Hublot is the most popular brand on Facebook with 56,000 fans.
The survey covers 10 key markets, including emerging ones such as Brazil, Russia, India and China. This is besides the  top export markets of US, Japan, the UK, Italy, France and Germany. Sachin Tendulkar leads the ranking of the most searched for luxury watch brand ambassadors in the study, adding India to its scope. Fifty five per cent of the searches concern the Indian cricket player, pushing the 2008 number one Jaeger-LeCoultre and actress Diane Kruger to second place.
In coming years, it is likely other ambassadors from emerging markets challenge Hollywood actors and renowned athletes, the report said.
Via: Moodie Report
