LVMH is undoubtedly the leader in the luxury industry. Through strategic acquisitions, the conglomerate has built a portfolio of almost sixty luxury goods global brands with long history of their own. And it is not limited to just French brands but even top brands from Italy, Poland and Spain are also part of the group today. Several brands which were basically family owned and operated over generations have come under the LVMH umbrella and have benefitted immensely because of their global infrastructure, reach and financial strength.
The size of LVMH does not come in its way of moving fast and responding quickly to consumer demands. They are making all out efforts to push ahead and increase its connect with the consumers. Under their comprehensive strategy, this weekend LVMH is undertaking an initiative that will increase its visibility among the general public. The group is organizing it’s first-ever “Journées Particulières†– an open-house at all of its brands. They have created large black & white posters showcasing LVMH craftsmen and placed them strategically all over the city of Paris.
Almost all brands under the LVMH umbrella are participating. Perfumer Guerlain is inviting guests to its Champs-Elysees boutique in the mansion. Dior is showcasing its fashion workshops and Moet & Chandon will be opening their cellars. Thierry Wasser, the head perfumer for Guerlain pointed out that people are overawed by the financial strength of LVMH but it is the product range of the group which is its strength. Across brands, they give life and emotions to products. The preparation is on at Guerlain’s 1914 mansion as the company feels that these open house is the best way to share their passion with the public.
Via: blogs.wsj
