Karl Lagerfeld’s multifaceted personality never ceases to surprise you. Chanel’s creative director does not know how to slow down. Sometime time back he even starred in an automobile ad and like a true model did not try to interfere with the director. Now he has created a new fragrance and named it Karleidoscope. It has just been launched on October 11 in European Sephora stores. The name of the fragrance is such that it attracts the consumer immediately. Lagerfeld explained it as the result of his love to play with words.
Lagerfeld loves to play with scents as well. He believes that a fragrance can’t be explained in words and attempts to put it down in words make it too technical. According to him a fragrance is a sentimental thing and should be treated like that. He has a magnificent sense of scents and has achieved remarkable results by mixing them to something absolutely new and exclusive. His new fragrance has the following base – patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk.
The heart of Lagerfeld’s new fragrance is heliotrope, violet and freesia. Lagerfeld did not want explain the details of the fragrance and want the user to feel it and enjoy it. The packaging of the fragrance has been inspired by the name because the bottle is very kaleidoscope-ish. Considering the strength of the brand the pricing is rather reasonable. The 30ml bottle is priced at 39 euros and the 60ml bottle will cost you 63 euros. Lagerfeld’s earlier fragrance was for book lovers but  this fragrance is targeted at young women who are modern arty and creative.
Via: wwd
