Britney Spears is perhaps the most successful celebrity perfumer. Along with her music she has made a great success of her fragrance business. Elizabeth Arden, Vice President for Global Fragrance Marketing Karen Huntoon, recently unveiled the new feminine fragrance from singer Britney Spears. The new fragrance is called the Cosmic Radiance and will see a global roll out in August. Cosmic Radiance celebrates the power and beauty of women everywhere. The scent was actually inspired by the idea of luminous sensuality.
Britney Spears was looking to develop a fragrance with more energy and power. Her new album Femme Fatale also has a similar theme. And her new fragrance Cosmic Radiance has been able to make the perfect connection with the music on her new album. The inspiration behind both are the powerful, strong and confident women. It is not very difficult to see why Britney has such a successful fragrance business. Every new launch adds a new dimension to her portfolio of rich fragrances. Her connect to her audience because of her music is of course a big help. Britney understands what music her audience likes. Similarly she now understands what fragrance her consumer wants.
Cosmic Radiance has been composed by Honorine Blanc and Harry Fremont. The new fragrance opens on notes of mandarin, lychee and pear, leading to a heart of jasmine, gardenia, tuberose and peony. The base blends musk, amber, sandalwood and vanilla. The packaging of the perfume also conveys power. The flacon is decorated with black and white gemstones, and topped with a black cap. There is a star inspired motif on the carton which is colored black, white and pink. The new fragrance by Britney Spears, Cosmic Radiance will be available in three sizes, 30ml, 50ml and 100ml. They have been priced at $39.50, $49.50 and $59.50 respectively.
Via: moodiereport
