Audemars Piguet the luxury watch brand targets the very top end of the customer base and hence in partnership with Roaring Thunder Media has launched a ‘domination program’. The marketers always like to position themselves where they are visible to their targeted clientele. They are now the only brand that would be visible at the 34th Street heliport. In fact they would be the first and the last thing you see if you are traveling through the heliport. The program is designed to leave a lasting impression about the brand on the minds of the New York’s private fliers.
Audemars Piguet Manhattan Heliport Visible on Tarmac/Terminal
The image of Audemars Piguet’s extra-thin Royal Oak Tourbillon in stainless steel is emblazoned on the tarmac. You can also see the chronograph depicted in rose gold. The other three bays are also not left blank but the AP logo is painted prominently on them. Anyone coming to the heliport just can’t miss Audemars Piguet. The domination becomes complete inside the terminal. The brand and the media house have installed four Royal Oak wall clocks, five backlit duratrans and a high-definition display monitor. Anywhere you look and you will see Audemars Piguet. Their campaign is definitely successful in reaching the demographic that uses private aviation.
Most Exclusive Location
Frederick Martel, the VP of Marketing for Audemars Piguet is the man behind the aggressive campaign and he is happy with what it has been able to achieve. He has confirmed the same in one of his press releases. He stresses the fact that anyone who is flying in or out of the 34th Street Heliport is a potential client for the brand and they have been fortunate to get the entire heliport for themselves. It is one of the most exclusive location in the heart of New York and the campaign is sure to pay rich dividends for the brand. The heliport is located on the east side of Manhattan, between the East River and the FDR Drive and is frequented by the elite of New York.
Via: hauteliving
